E-MAILMARKETING SEMINARS & WORKSHOPS MET TAMARA GIELEN
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ONLINE TRAINING COURSE
​EMAIL MARKETING & MARKETING AUTOMATION
20-21 APRIL  / 12-13 may 2020

Join Tamara Gielen for this online training course and learn how to acquire, retain and grow customers effectively through advanced email marketing strategies.

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Attend this online training course and learn how to build a solid email marketing strategy that supports your business objectives through practical examples, cases and lots of exercises.

You’ll walk away with a good understanding of how to take your email marketing to the next level.  And you'll learn how automation will help you deliver the results you expect.

This course will be split in four 90-minute sessions:
Monday 20 April 2020
- 9.30am - 11am CET: session 1
- 11.30am - 1pm CET: session 2

Tuesday 21 April 2020
- 9.30am - 11am CET: session 3
- 11.30am - 1pm CET: session 4
Tuesday 12 May 2020
- 9.30am - 11am CET: session 1
- 11.30am - 1pm CET: session 2

Wednesday 13 May 2020
- 9.30am - 11am CET: session 3
- 11.30am - 1pm CET: session 4

What will you learn?

In this course, the following topics will be covered:

  • How to build a comprehensive email marketing and marketing strategy 
  • How email marketing and marketing automation are used throughout the customer journey
  • How to develop successful email campaigns that stand out in the inbox
  • Copy & email design best practices and tips
  • How to use A/B testing to increase results
  • How to build a qualitative email marketing database 
  • How to remarket, up- and cross sell with email
  • How advanced segmentation and personalization techniques help drive increased response
  • How to set up an email marketing dashboard

Who should attend?

This course is aimed at marketers that already understand the essentials of email marketing and want to take things to the next level.
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Language

The course will be delivered in English.
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What will it cost?

€250 
(plus VAT if applicable) per particpant
Each participant can send in questions and an email campaign to be reviewed, either during the live session, or in a 1-on-1 session by phone to be scheduled after the training course.
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Not available on these dates or want to organize this as an in-house course?
Fill in the registration form, select the "other" option from the dropdown menu and I will get in touch to discuss your needs. 

about the trainer

Tamara Gielen
Tamara Gielen has nearly 20 years of experience in email marketing. 

She sent out her first email campaign in 2001 while working as a marketing assistant for Cognos and ended up managing the EMEA email marketing program for them. 

Between 2005 and 2007 she joined eBay.be as their email marketing manager, responsible for member activation and retention.

Since 2008 she has been helping clients increase the success of their email marketing programs, first as a consultant for OgilvyOne Worldwide, and later through her own consultancy business.

Clients Tamara has worked with include DHL Express, Facebook, Booking.com, Thomas Cook, Stepstone, Deutsche Bank, Santander, BNP Paribas Fortis, IBM, Electrabel, Nuon, Petercam, Overtoom, Jetair, De Standaard, Het Nieuwsblad, Sanoma, SWIFT and many many others.

What participants have said about this course

Recently I followed Tamara's "Advanced E-mail Marketing Masterclass" in Antwerp. As a novice, I was only aware of the e-mail marketing basics but Tamara's profound knowledge in this domain opened a whole new world with lots of fresh ideas that are highly applicable for most brands within the Roularta Media Group. Her full day program kicks off with today's trends before diving into the setup of a holistic e-mail marketing strategy, defining of personas, the customer journey mapping, ... and many more interesting subjects.
- Carl Vanormelingen, Roularta Media Group
Tamara obviously knows all there is to know about email marketing. Not only has she been professionally involved for a very long time, she clearly stays on top of all new evolutions. Her teaching style and material is highly professional and engaging, guaranteeing a fun and instructive workshop.
- Bart Van Loon, Zeropoint.IT
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terms and conditions

Registration and payment:

As soon as we receive your registration, we will send you an invoice for 250 euros (plus VAT if applicable) per participant. Your registration is only valid after we receive payment of this invoice.

Cancellation:

You can cancel your registration without cost until 3 days before the start of the seminar. It is also possible to have someone else participate in your place. If you do not show up or you cancel your registration within 3 days before the course, you will not be reimbursed. You may however, attend the same seminar at a later date.
tamara@tamaragielen.com 
(+32) 0477 666 930
​www.tamaragielen.com

© 2020 Tamara Gielen bv